With more than 12 years of working between Pakistan and Jeddah, Ahmed Mustafa has contributed immensely towards the advertising industry in both countries. Top 5 most awarded creatives of Pakistan (Campaign Brief Asia ’21), Ahmed has won close to 200+ International advertising awards for his work, including Cannes Lions, Clios, D&AD, London International Awards, Spikes Asia, Ad Stars, Dubai Lynx, Loeries, MENA Cristals and Tambuli Awards. His design work has ensured BBDO Pakistan being named amongst the Top 4 agencies in Asia according to Cannes Lions Global Creativity Report 2019.
 
His most recognised work, The World’s first Billbed, won Pakistan its first ever Cannes Lion for a commercial brand. Ahmed focuses on purposeful work, and some of his other campaigns that worked towards the betterment of society include: Bridal Uniform, Stop Dowrymongering, Truck Art Childfinder, The Hot Tea Stain, The Veil of Care all highly awarded campaigns around the world.

Ahmed Mustafa was a shortlist juror at 70th Cannes Festival of Creativity and also a young Lions juror (2023). Previously he has been on the design jury for AdStars (2019-2021), where he was also a Young Stars Mentor, and Mobius Awards (2018).

Ahmed has worked on numerous brands for both international and local markets. He headed the PepsiCo design and creative portfolio for Pakistan, and has been instrumental in making the country the largest market for 7Up in the world. 

After owning 100+ pairs of shoes in search for something different and something new, Ahmed Mustafa decided its time he took the matter in his own “feet”. He strongly believed that shoes are a reflection of a person's personality, hence every shoe had to tell it’s own story. In his free time, he passionately started painting shoes and a small business by the name of “shoeshtory”
was born.

An advertiser and designer by day, a shoe creator by night!