The World’s First Billbed

An estimated half a million homeless people sleep on the streets in every metro city of Pakistan. Most of them are out of town labourers who work hard during the day performing intense physical labour and have nowhere to sleep during the night.

Nowhere but pavements.

Moltyfoam, Pakistan’s largest manufacturers of mattresses, decided to help. With our promise of a good night’s sleep, we provided a solution to people sleeping outdoors. By using the outdoor. We designed the world’s first BillBed- A billboard that converts into a bed at nigh.

The campaign was run across 9 cities with a budget of less than $20000.

The campaign instantly went viral on social media attracting the attention of politicians and celebrities alike who took notice of the situation. Brand Love rose by 68%.