The Hot Tea Stain - Shalamar Hospital

Grand Prix Effie Pakistan

Pakistan is one of the top 10 tea-drinking countries in the world, and the hot beverage is a frequent and integral part of everyday culture. Relatives however, are usually completely casual with hot tea around children, which often results in major injuries and sometimes death.

What’s shocking is that there is more conversation around tea staining clothes, than around the perils of the tea burning children. A lot of detergents in the country show tough to remove tea stains in their ads. Playing on this insight, we used the words “tea stain” synonymous to the scar a hot tea spill leaves on a child’s skin.